“The customer is always right.”
From this premise comes the downfall of Western secular-christian society. The customer is always right, and the best customer is a loyal customer. A loyal customer is happy, and starts using a product from a young age. Therefore the young person is always right.
What do young people want? Instant gratification. Even more so, they want to feel right. What does this mean? A company must tailor its product and message so that it conforms to the child’s desires. If a desire becomes a belief, and a belief is confirmed, the child will hold the desire long past its period of usefulness. A company whose product not only satisfies a childhood desire but makes it into a deeply-held belief is a successful product, worthy of a company that believes the customer to be right.