A logical conclusion.

“The customer is always right.”

From this premise comes the downfall of Western secular-christian society.  The customer is always right, and the best customer is a loyal customer.  A loyal customer is happy, and starts using a product from a young age.  Therefore the young person is always right.

What do young people want?  Instant gratification.  Even more so, they want to feel right.  What does this mean?  A company must tailor its product and message so that it conforms to the child’s desires.  If a desire becomes a belief, and a belief is confirmed, the child will hold the desire long past its period of usefulness.  A company whose product not only satisfies a childhood desire but makes it into a deeply-held belief is a successful product, worthy of a company that believes the customer to be right.


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